Instead of feeling like marketing your business is uncomfortable and even sleazy, what if it is possible to market your business from a heart of service and love?
Other videos in this series:
Marketing lesson from Jesus
Today I’m going to walk you through a marketing lesson I learned directly from Jesus in Matthew 9.
You’ll never look at marketing the same again after this video and you will begin to see those who need your services in the same way that Jesus sees them.
Sheep without a shepherd
And Jesus went throughout all the cities and villages, teaching in their synagogues and proclaiming the gospel of the kingdom, and healing every disease and every affliction. When he saw the crowds, he had compassion for them, because they were harassed and helpless, like sheep without a shepherd.
Hey guys, my name is Charissa and this channel is all about what the Bible says about money, wealth, and business.
Your clients are harassed and hopeless
What problem are your clients struggling with when they come to you?
How is this problem affecting them and keeping them up at night? Does it affect their relationships, their health, or their finances? Their view of themselves?
What kind of negative emotions is coming up for them because they have this problem in their lives?
Right now they are hurting, they are harassed, and helpless, just like sheep without a shepherd.
They don’t know where to go, who to turn to, or what to do to make their lives better by getting rid of this problem.
(they haven’t found you yet!)
Really see their pain and struggle
Really SEE your ideal client.
The New Testament is full of examples that start off with ‘Jesus saw…’
He saw those hurting and struggling. He saw them in their pain.
He knew all the implications and effects that this problem in their lives was causing.
Jesus saw the blind man or the paralyzed man or the widow whose only son died when everyone else walked passed either hurling insults or worse yet, completely indifferent.
All the business coaches say to come up with the profile and demographics of who your ideal client is and what keeps them up at night, where they shop, and where they hang out.
That’s good, but as Christians, who are representatives of Jesus’ love, let’s take the time to really see those we are called to serve.
Let’s see them as people harassed and hopeless, made in the image of God and with a problem that God has given us a way to solve.
One way to really see the ones you serve is to keep a running list of all the specific comments about the struggles, your clients have.
I’ve done this for years in a Google Sheet and it’s been so helpful in guiding what I say when I market and what gets included in my services.
Do you do this? Tell me in the chat.
Move toward them with compassion from a heart of service and love
Every time it says that Jesus saw someone, the next part of the passage always shows Him moving toward them with compassion.
He took action to remedy the problem and restore the hurting person.
He didn’t just sit there or pass by talking about if they came to him he would help them.
No! Jesus took action and came to those who needed His services.
Marketing is taking action to move towards those who need our services.
How can you take action and move toward those you serve with true compassion?
Go to where your clients are gathered
Jesus often ‘had to go’ to a certain town where He would encounter the one person who needed Him.
He would go out of His way to meet that person.
There are so many marketing strategies, both free and paid, that you can use to go to where your clients are gathered, it can be a little overwhelming and make you feel like you have to do all of them, all the time.
I’d start with one external marketing strategy where you are going out to where your clients are and then using one internal marketing strategy, such as email to continue to nurture the relationships with those you serve.
2 of my favorite strategies are speaking and collaboration and I go more in depth in this video.
I’d love to know what your favorite marketing method is to GO TO those you serve! Tell me in the chat.
Now if you don’t know what marketing strategy feels authentic to you, it would be helpful, I have a worksheet with six questions to create your authentic marketing strategy that you can print out.
Start a conversation and share how their lives can be better
Now that you are going with the intention to where your clients are gathered, share how their lives can be made better with your service and products.
This is a conversation. Marketing is a conversation.
Jesus always had a conversation with those He came to serve before He solved their problem.
External marketing is our way to start a conversation and internal marketing is the way to continue to deepen the conversation and relationship until they are confident that we are the ones who can solve their problem.
What method or process do you use to solve the one problem when they work with you?
How can you share the transformation of others who have previously worked with you?
What sets you apart and why should they work with you?
If you are modeling your marketing after Jesus’ example…
how you really SEE your clients and their struggles, MOVE towards them with compassion and love, ACT through conversation, SERVE through selling, and BRING restoration through your services
This, my friend, will instantly set you apart.
Continue to show up like the good and faithful shepherd every day
If you’re anything like me, you’re in business to serve multitudes of clients and bring kingdom restoration to as many as you possibly can.
Personally, I am on a mission to serve 100,000 Christian female entrepreneurs. Tell me what’s your goal of how many people you want to serve?
In order to reach this goal, you need to be like our Good Shepherd and each day faithfully seek out that one client who is desperately praying for the solution you provide through your services.
Keep showing up consistently in the places where your clients are gathered and begin the conversation of what their life looks like after they have this problem solved.
Remember this, every marketing conversation that leads to a client who decides to pay you to solve their problem is bringing a little bit of the kingdom of God and the restoration Jesus brings into their life.
If you liked this marketing example from Jesus’ compassion on those who were harassed and hopeless, like sheep without a shepherd, you’ll love this example of the godly businesswoman in Proverbs 31. Watch this video next.