5 Essential Strategies Blog Post

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5 Essential Strategies To Build a Profitable Business: Lessons From The Proverbs 31 Woman

What comes to mind when you think about the Proverbs 31 woman?

My guess is you’ve been reading it all wrong. 

For many years, I equated the Proverbs 31 woman with someone like my friend Rachel. 

Rachel was sweet, faithful, wise, and kind. 

Where Rachel was sweet and demure, I’m loud and a little spicy. 

She took great pride in keeping her house clean, and orderly, and taught music. Raising her babies and laying tile with her husband. 

Teaching Bible studies to younger women. 

I keep my house fairly tidy, but if you come over you’ll see piles of paper on the counter and there’s a good chance I haven’t dusted in a month. 

Tap that like button if as a business owner, it’s hard to keep on top of all the cleaning at home. 

For years, I didn’t feel like I fit the gold standard model of a good Christian woman, especially because I’ve worked outside the home and supported my family as an entrepreneur. 

I questioned why I wasn’t like Rachel, and what was wrong with me, and struggled considerably with the fact I enjoyed working and earning money. 

Often hiding my dreams of making a huge impact and changing the world through business. 

Pretty much giving up on the idea that I’d ever measure up. 

Can you relate? 

Then I heard one of my business mentors, Jennifer Allwood,  mention that the Proverbs 31 woman was a businesswoman who had multiple businesses and more was mentioned about her being a businesswoman than about her being a good wife, tending an immaculate home + raising babies. 

Wait? Do you mean I had been reading Proverbs 31 wrong this whole time? 

All of a sudden the shame and guilt lifted, giving me hope. I began to study this passage through a new lens. 

Other videos in this series:

Things Need To Change

Strategy #1: The Source Unshakable Confidence

The first thing that leaps off the page for me is Proverbs 31 Woman’s confidence in business. 

She didn’t worry about money or was fearful of asking for the sale. 

She understood her value, and the value she brought to her community, and was confident in charging higher prices. 

She wasn’t overwhelmed by doubt about being wealthy or worried about what others thought of her or trying to please others. 

Instead, she was filled with purpose, passion, and joy in running her businesses. The entire community knew her and benefited from her services. 

Can you imagine what it would feel like if you had this same unshakable confidence in your business?

If I can speak for both you and me, this is how we want to show up in business and bring glory to God, right? 

As we see in verse 30, all of her confidence, business success, and impact on her entire community are tied to one thing, only. 

The fear of the Lord. 

She feared the Lord so much that there was no room for any other fears or doubts we normally have around money or being in business  

The only other time fear was mentioned was that she was NOT afraid of the future for her family.

The Proverbs 31 Woman embodied what it means to love + trust the Lord your God with all of your heart, soul, strength, and mind as well as to love your neighbor as yourself.  

Because she feared the Lord, walked with Him, and knew His word, this gave her a solid understanding of Biblical truth about how business was created as a means of partnering with God to make the world a better place through serving others. 

That money was created as an expression of gratitude for a service well done and a tangible reminder of how God provides for your needs, plus allowing you to reflect His generosity. 

That’s the power of using Scripture to make peace with money. 

I believe the single greatest asset in business is a Biblical money mindset if you want lasting peace with money, complete confidence in your business, and to be equipped to serve multitudes of grateful clients and create a massive legacy that reflects God’s goodness through business. 

I’ve seen this kind of powerful transformation happen countless times, almost instantly, both for me and for the women who’ve applied this framework to their money story! 

I’ll tell you about a resource you get that will show you how to overcome all these doubts in your business and gain this type of unshakable confidence by using the truth-found Scripture. 

Strategy #2: Wisdom in Business

Because of how she walked with the Lord in her business, the Proverbs 31 Woman, was empowered by the Holy Spirit and was graced with incredible wisdom, favor, understanding, insight, skill, and knowledge in all areas of her business. 

One example of this wisdom is that she wasn’t trying to juggle all the roles on her own. 

She took the role of a CEO very seriously, and she led by example as she knew all aspects of her business, yet stayed in her area of expertise, while training others to do their jobs well. 

She brought in team members to take work off of her plate freeing her up to focus on the big-picture tasks that only she could do, so they could continue to expand the business while serving customers with excellence. 

She worked hard from a place of rest and was wise in all her business dealings. 

Because she desired to serve + love others in her community powerfully, she continued to establish another business that would meet a specific need people had.  

The Proverbs 31 Woman had systems and team members in place which allowed her to have a spirit of graciousness and kindness about her, and not be stressed out and overwhelmed, especially with running the 7 businesses that are listed. 

When you rely on the wisdom from above, just like the Proverbs 31 Woman did, to run your business, it will be such a delight both for you, the clients you serve, and those watching you. 

James 3:17-18

But the wisdom from above is first pure, then peaceable, gentle, open to reason, full of mercy and good fruits, impartial and sincere.  And a harvest of righteousness is sown in peace by those who make peace.

Business in Wisdom

Strategy # 3 Marketing Mastery

If you want to serve and impact multitudes for God’s glory, you need to talk about who you help, the ways you make their lives better, and the transformation that occurs after working with you ALL THE TIME. 

This is marketing

If your clients don’t know you’re there, how will they find you and how will you be able to serve them? 

The Proverbs 31 Woman and her businesses were so well known for the excellence provided throughout her community that her works praised her in the gate. Everyone knew about her businesses. 

She was committed to talking about and marketing her business every single day. 

She taught others, the merchants and her employees how to talk about the benefits of her services and products, using authentic wisdom, kindness, and dignity as they shared with potential clients. 

Your marketing plan needs to be strategic, well-thought-out, constant, and intentional. Just like the Proverbs 31 Woman had to start talking about her grapes and wine from her vineyard before they were ripe. 

If you don’t have a solid marketing plan, you won’t serve as many people as you desire or make the sales you need.

Think of marketing like seeds you plant and the sales are a fruit that is harvested from that planting. If you want to harvest daily, make sales daily + serve daily, then you need to be planting marketing seeds daily. 

The Proverbs 31 Woman was bold and courageous with her marketing. Her conviction on how her services will benefit others goes back to her fear of the Lord and finding her true value and worth in what He says about her.

You can’t have a prosperous and successful business, much less 7, that enriches you so you can be extremely generous + reflect God’s goodness, without implementing a marketing plan (or multiple ones). 

Strategy # 4 Selling is Serving

That desire you have to make a huge impact and to help as many people as you can so they don’t have to struggle as you did, is the very reason God created sales and He delights in this process so much, He created money to be exchanged as a token of gratitude. 

The Proverbs 31 Woman was so motivated by her love for God and her love to serve others, that she was selling constantly in all seven businesses, without any guilt! 

She sold at the marketplace, from her vineyard, at her home, to her neighbors and friends, and to everyone in her community. She even participated in selling to other communities outside her hometown along the trade route. 

Selling is the key to serving others. 

When you sell + serve someone else, you are reflecting how God provides for your family and enriches you to be generous. 

Selling requires a great deal of faith in the system that God created and in the moral, honorable nature of business. 

Strategy #5 View Money As a Tool To Be Invested, Enjoyed, and Shared

The Proverbs 31 Woman had the tools and strategies to manage the multiple irregular income streams from all her businesses with confidence. 

She used the money she earned to invest in another business asset, her vineyard. 

This was a business that would outlast her own life and continue to benefit both her family as well as serve + impact the community for generations to come. 

When it says her husband lacked nothing of value or had great gain because of her, this is detailing how her family’s lives were improved because of how her business prospered. 

Generosity towards the poor is one of the main things that the Proverbs 31 Woman is famous for, but she also paid her employees timely and enjoyed the wealth created from serving others. 

Her prices were higher and definitely not the cheapest, yet everyone willingly paid the higher prices because of the excellence they received. 

In her life, we don’t see any of the money blocks or fear of being judged for her business, her pricing, or how much money she makes. 


It goes back to her complete understanding of Biblical truth around money, why God created it, and the purposes for money. 

What if… 

Instead of feeling like the Proverbs 31 woman is out of reach and an impossible standard, 

You realize that you CAN be a Proverbs 31 Businesswoman with all the strategies and characteristics I’ve described in this video. 

What if it’s just a little step? A little transformation? 

What because of your fear of the Lord, as you develop the greatest asset in your business, a mindset built on solid Biblical truth about money and business, that causes you to serve more people, make more sales, and make a huge impact in your community? 

Isn’t that the type of business you long to create? 

Dollar Investment

How do you become successful without all the doubts and fears?

Now that you know the 5 essential strategies about mindset, business, marketing, sales, and money that we learned from the Proverbs 31 Woman, how do you implement the same strategies in your business? 

How do you become a successful, impactful, and prosperous Proverbs 31 Businesswoman that honors God and benefits your entire community for generations to come, without all the doubts and fears that I’ve been hanging around for decades? 

I have just the thing for you! My Proverbs 31 Business Challenge details everything and goes into each of the 5 strategies in so much more depth with practical steps for you to take + implement immediately. 

We cover how to keep your faith in business, how to develop the greatest asset in your business, how to be more confident in selling as a service so you can make more sales, how to use money as the tool it’s created to be without hating it, how to love marketing, and how to create an investment mindset in your business for incredible impact… and so much more!

My goal is to give you the tools you need to become an extremely successful, prosperous Proverbs 31 Businesswoman so that you can create a massive legacy of impact and generosity in ways that honor God. 

You’ve been cut from a different mold, called to entrepreneurship for a reason and there is going to be a ripple effect in the multitudes you will impact for generations to come. 

If you’ve always felt like you couldn’t measure up to the Proverbs 31 Woman before, because you don’t sew, cook or clean, yet you want to have a successful, profitable, and impactful business based on Biblical principles that benefit your entire community and brings God all the glory, you’re going to love the Proverbs 31 Business Woman Challenge. 

Make the investment of about an hour every day for five days in a community of like-minded women and you will reap the harvest of this investment, for yourself, your clients, your family, and your entire community as you honor God with your business. 

Join us inside the Proverbs 31 Business Woman challenge! I can’t wait to see you there.

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Becoming a Legacy Builder Method is designed with encouraging, supportive and authentic coaching that empowers you with proven Biblical tools and strategies so that you can overcome every obstacle and immediately implement what you learn into shifting your mindset. 

When you’re ready to shorten the time it takes to shift your money beliefs, there are a couple ways I can serve you. 

The first option is inside my Becoming a Legacy Builder program, which is the #1 Scripture-based Money Mindset Coaching program for ambitious Christian female entrepreneurs. This will equip you with complete confidence around money and business so you can serve multitudes of grateful clients and create a massive legacy of generosity in ways that reflect God’s goodness! 

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Becoming a Legacy Builder Method is designed with encouraging, supportive and authentic coaching that empower you with proven Biblical tools and strategies so that you can overcome every obstacle and immediately implement what you learn into shifting your mindset. 

1 Quick tip to embracing abundance in your business even if you don’t feel worthy

Want to have your programs and services sell out within a couple of hours and so much revenue in your business you feel like you’re swimming in money?

But most importantly, do you want to be able to receive all this abundance with the excitement of a three-year old opening up a mound of birthday presents?

If you’ve ever felt unworthy as a Christian woman to receive abundance in your business, you’re not alone.

I’m going to share one quick tip to help you knock down unworthiness like a pesky fly and receive abundance with grace.

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But want to do it in a way that is based on Biblical truth?

Then you’re in the right place!

I’m going to show you the easiest way that you can shift your mindset around money and abundance without any woo woo manifesting.

This is a powerful and highly effective method, it works almost instantly, but so many Christian female entrepreneurs don’t know about it.

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No more playing small, Christian female business owners! If you’re sick and tired of being fed false promises from the prosperity gospel, brace yourself as we lay out some key principles of the prosperity gospel next to Biblical truth.

If you ever found yourself held back by negative beliefs surrounding wealth and success…

The kind of beliefs that make you feel guilty or fearful of pursuing financial abundance because you don’t want anything to do with a prosperity gospel, then this is the video for you!

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The Legacy of Impact: Building a Flourishing Business with Generosity

Do you have problems with building a flourishing business + a legacy of impact and generosity? Well I’ve found the perfect solution.
You’re definitely not the problem and once you identify the problem, follow a simple framework… which I’ll walk you through in today’s video.

It’s super easy to get past the barriers keeping you from creating that legacy of impact through a flourishing business.

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Charissa Quade

Charissa Quade

I equip Ambitious Christian Female Entrepreneurs to create prosperous lives, serve multitudes of grateful clients and create a massive legacy that reflects God's goodness, all by partnering with the Word of God and shifting their money beliefs.

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hi! I'm Charissa!

I equip Ambitious Christian Female Entrepreneurs to create prosperous lives, serve multitudes of grateful clients and create a massive legacy that reflects God’s goodness, all by partnering with the Word of God and shifting their money beliefs. 

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